Brand Enterprise Journey – Mid-Journey Payment – Sarah Layson

Based on the Quote prepared by Collette Stone and agreed upon with Sarah Layson

Brand Enterprise Journey – 16+ Weeks as stated in quote.  Referral discount applied. MidJourney Invoice at week 12. Creative Studio MidJourney Invoice – Sarah Layson

• Photographer and videographer fees are the responsibility of the client.
• Video Post-Production Costs – (currently at 20.1 hrs) will be billed as incurred costs at final billing)
• Website domain & squarespace subscription and add-ons are the responsibility of the client . Website strategy and wireframing and language are included.
• We cover the cost of the logo development.

Mid Journey Payment – $1,500 at week 12

Final Payment Due – $1,000 at close of project and delivery.

Personal Brand – “LIFT by Sarah Layson” Development

1. Brand Discovery & Archetype Analysis

2. Mission, Vision, Core Values, and Brand Beliefs Creation

3. Messaging Framework & Brand Narrative (LIFT Framework)

4. Creative Direction & Visual Identity Development

5. Logo and Sub-Brand Concepts (LIFT + Sarah Layson)

6. Brand Book Design & Guidelines

7. YouTube + Podcast Channel Strategy, Creative Direction, Episode Development, and Technical Advisory Startup

8. PR / Speaking / Media Positioning Strategy

9. Website Wireframe, Content Direction & Creation

10. Marketing Strategy, 2-Year Plan, Brand Launch Roadmap & Rollout Plan